Digital Marketing Fundamentals is an all rounded digital marketing text providing students and professionals insight into digital marketing theory and practice. The text comes with Digi Marketing Edu's (DME) route to DME certification.
Following successful completion of the 12 chapter tests and obtaining a score of 60% or above, you can take the multiple choice DME exam. The exam tests your digital marketing knowledge across all chapter topic areas. To become a certified DME professional you must obtain 70% or above.